The Media and Entertainment industry faces numerous challenges as companies factor new media, new business models, emerging technologies and changing consumer behavior into their growth strategies.
More consumers may be migrating away from traditional distribution channels, but they are spending more than ever on media and entertainment. Winning products allow consumers to interact with other users, unbundle content, and generate their own.
Thought Leadership
While IT budgets in the industry have generally increased to 6-8% of revenue, those budgets have also been stretched across ideation, new product development, application support (including digital rights management and billing systems), as well as maintenance of existing systems.
Outsourcing IT services can help stretch budgets, especially if they leverage offshore delivery models, but care must be taken to get the right 'fit'. While processes are a necessary component of outsourced services, overly enthusiastic processes that work in other industries may be counter-productive to the fluid environment many media companies have successfully cultivated.
Our Experience
Catalytic's Media and Entertainment practice clients include cable networks, broadcasters, advertising agencies, major web publishers, and ISVs. We are known for our unique ability to deliver creative solutions and cost savings. Through our work with innovative companies across the media and entertainment industry we have developed an in-depth understanding of best practices, industry issues, and common technology challenges.
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